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Segments

Segments that keep themselves up to date.

Describe the people you want to reach, by what they bought, how they engage and who they are. Members join and leave as they shop, and every send uses the list as it is that moment.

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Conditions

Everything you know about a customer.

Combine conditions on orders, engagement and profile data, and match all of them or any. Use events from your store with counts and totals, or build on another segment.

  • Orders, spend, average order value, days between orders
  • Engagement status, lead score and opt-in status
  • Store events, with filters on their details

Predictions

Reach people before they drift away.

Atomiq works out each buyer’s lifetime value so far, a prediction of what comes next, and their chance of still being a customer. Segment on any of them.

  • Historical and predicted lifetime value
  • Predicted next order date
  • Churn risk bands

RFM

Your customers, in eleven groups.

Recency, frequency and money spent sort every buyer into a group, from Champions to Lost. Each group is ready to use as an audience.

  • Champions, Loyal, At risk, Can’t lose them and more
  • On Growth and Scale
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Growth

Watch each segment grow.

Every night Atomiq records who joined and who left each segment, so you can see whether your win-back is working or your VIPs are slipping.

More in Atomiq

Campaigns and the email editor

Drag-and-drop emails in your brand, scheduled, tested and resent.

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Flows

Welcome, abandoned cart, post-purchase and win-back, triggered by your store.

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Analytics

Revenue traced to each flow and campaign, plus RFM and cohorts.

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FAQ

Questions about segments

Do segments update by themselves?

Yes. A segment is worked out whenever it is used, so a campaign always goes to the people who match at that moment. You can also make a fixed list that only changes when you change it.

Where does the order data come from?

From your Shopify or WooCommerce store once it is connected, including up to 24 months of past orders.

Can I use a segment to start a flow?

Yes. “Joins a segment” is one of the flow triggers, so a win-back can start the day someone becomes at risk.

Send to the people who’ll buy.

Connect your store and your first segments fill in from your order history.

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