Atomiq vs Shopify Email
Shopify Email costs less and is already in your admin, and for many shops it is enough. This page is about the point where it stops being enough.
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Verdict
Stay on Shopify Email while your list is small and you mostly send campaigns: it costs less, and it is already in your admin. Move to Atomiq when you want to segment by customer value, run more lifecycle flows, and see the revenue each one earns.
Pricing
It is priced by emails sent, with the first 10,000 a month free and abandoned-checkout emails never counted. Atomiq is priced by active contacts. At almost any size Shopify Email is the cheaper of the two: you’d move for what Atomiq does, not for the price.
A month, list prices
| Feature | Atomiq | Shopify Email |
|---|---|---|
| Priced by | Active contactsSends included, 10 to 20 times your contacts | Emails sent10,000 a month free |
| Beyond that | The next size up | $1 per 1,000 emails$0.65 above 300,000, $0.55 above 750,000 |
| Abandoned-checkout emails | Part of your plan’s sends | Free, and not counted (Ahead) |
| Billed | Monthly, in eurosVAT handled by Paddle | On your Shopify invoice |
The free emails apply on the Basic, Grow, Advanced and Plus plans. Atomiq in euros excluding VAT; Shopify in US dollars, checked 19 October 2026. We don’t convert currencies.1
Comparison
An honest comparison. Bold marks where one side is ahead.
| Feature | Atomiq | Shopify Email |
|---|---|---|
| Getting started | ||
| Where it lives | Its own app, connected to your store | Inside your Shopify admin (Ahead) |
| Abandoned checkouts | A cart snippet on your themeWe help you add it | Shopify’s own checkout data (Ahead) |
| Stores | Shopify and WooCommerce (Ahead) | Shopify |
| Email marketing | ||
| Automation templates | 25 lifecycle flowsWelcome to sunset, VIP and review request included | Abandoned checkout, cart and browse, win-back, upsell, thank-youBirthday in early access |
| Segments | RFM groups, predicted value and churn riskFrom Growth | Shopify customer segments |
| Reporting | Revenue per flow and campaignLast click, else last open | Opens, sales and conversion funnel |
| AI writing | Included, credits monthly | Sidekick AI copy |
| Channels and data | ||
| SMS | No | Yes, billed separately (Ahead)In select countries |
| Hosted in | The EU, for every account (Ahead)Nuremberg, Germany | Ireland, then Canada and the USThrough Shopify International |
For a lot of shops these points decide it, and that is fine.
Free up to 10,000 emails a month, then $1 per 1,000. Atomiq starts at €19 a month.
It is in your Shopify admin already, and pulls in your logo, products and colours.
Abandoned-checkout emails run on Shopify’s own data, and they are free. Atomiq needs a cart snippet on your theme for abandoned carts.
Shopify sends SMS too, billed separately, in select countries. Atomiq is email only.
Shopify Email is billed on your Shopify invoice, with everything else.
Emails can carry express-checkout buttons that go straight to payment.
Segments
RFM groups, predicted lifetime value and churn risk are worked out from your orders, so you can thank the customers who spend most and reach the ones drifting away before they go.
Flows and reports
Twenty-one ready-made flows, from the first hello to the last try before you stop sending, each with splits, waits and goals. Revenue is credited to the email that earned it.
FAQ
No. Shopify Email is free up to 10,000 emails a month and $1 per 1,000 after that, and abandoned-checkout emails are free. For most shops it costs less than Atomiq. Shops move for segments, flows and reporting, not for the price.
When you want segments by customer value, more lifecycle flows than you run today, or revenue per flow and campaign. If your list is small and you mostly send campaigns, Shopify Email is likely enough.
Yes. Turn off each Shopify Email automation once its Atomiq flow is live, so nobody gets the same email twice.
Yes. Connect your store, and your customers, orders and products start syncing to Atomiq.
Shopify sends EEA merchants’ data to Shopify International in Ireland, and on to Canada and the United States. Atomiq hosts every account in Nuremberg, Germany, and sends from Ireland.
A contact you can email: subscribed and not suppressed. Unsubscribed and bounced contacts stay in your account and are not counted.
Start the trial with every feature, and keep Shopify Email until you’re sure.
14-day free trial with every feature. No card needed.