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Atomiq for beauty

Turn first-time buyers into regulars.

Email for beauty and skincare shops on Shopify and WooCommerce. Remind people before the bottle runs dry, ask for the review while the routine is new, and save the code for the customers who need a reason to come back.

  • 25 ready-made flows
  • Shopify & WooCommerce
  • Hosted in the EU

14-day free trial with every feature. No card needed.

Flows

From first bottle to the refill.

Seven of the twenty-one ready-made flows, in the order a customer meets them, ending with the refill reminder. Every wait can be changed.

  1. Sign-up

    Welcome series

    What goes in, and what stays out

    Three emails over five days: hello, then what goes into your formulas and what stays out, then a first-order code for anyone still browsing.

  2. Day 0

    Post-purchase series

    Morning or night? How to use it

    Thanks at once. When the parcel has arrived, a guide to using it: how much, morning or night, what to layer it with. A review request follows two weeks in.

  3. Day 10

    Cross-sell

    The cleanser for your serum

    One email with the collection that completes the routine: the cleanser for the serum, the SPF for the day cream. You decide which collection it shows.

  4. Day 14

    Review request

    How is your skin finding it?

    Skincare is bought on other people’s word. It asks once, tags everyone who clicks through, and sends one plain reminder to those who never opened it.

  5. Day 21

    Repeat purchase nudge

    What to try next

    The step from one order to two is where a beauty shop is made. It suggests the product to try next, and sends a code only if the second order has not come.

  6. Day 42

    Refill reminder

    Running low on your serum?

    A ready-made flow: one email a set time after an order, skipped if they reorder first. Split on the Serums category, wait 42 days, one email. Set the wait to how long a bottle lasts.

  7. Birthday

    Birthday

    A small present for your day

    A small present, sent at a friendly hour on the day, with a whole month to use it. In a year full of gifting seasons, this is the one email about them alone.

Segments

Know who is about to run out.

Atomiq learns how often each customer reorders and when the next order is due. Combine that with the skin type they gave you at sign-up, and the reminder reaches the right shelf at the right week.

  • Average days between orders and the expected next order date
  • Answers from your sign-up forms, like skin type or main concern
  • Champions, At risk and the other RFM groups, on Growth and Scale
Explore segments

Campaigns

A routine, not a sale.

Put the steps of a routine in one email, with each product pulled from your catalogue in your own fonts and colours. Send it to the customers who own one step and not the others.

  • Products with photo and price, straight from your store
  • Delivered at the same local hour wherever your customers are
  • Two subject lines tested before the rest of the list, on Growth and Scale
Explore campaigns

Sign-up forms

Ask about their skin when they join.

A pop-up or slide-in can promise a first-order code, sent by the welcome offer flow, and ask one question, like skin type or what to avoid. The answer is saved on the contact and consent is recorded with it.

  • Pop-ups, slide-ins and bars on Growth and Scale
  • An embedded form on every plan
  • Dropdown or choice answers you can segment on
Explore sign-up forms

Refill timings

Every product runs out at its own pace.

Set the reminder a week before the bottle is empty, product by product. Or let Atomiq read the gap from each customer’s own order history.

Serum30 ml49 daysRemind on day 42
Cleanser150 ml60 daysRemind on day 53
Moisturiser50 ml56 daysRemind on day 49
Sun cream50 ml30 daysRemind on day 23
Eye cream15 ml90 daysRemind on day 83

Example timings for daily use. Check yours against the average days between orders on your contacts.

How we would set up a beauty shop

A first week, the way we would set it up. It is not a customer story: those come when shops let us tell theirs.

  1. Mon

    Connect the store

    Shopify or WooCommerce. Two years of orders arrive with your customers and products, so reorder timing has history to work from.

  2. Tue

    Save your brand once

    Logo, colours, fonts and buttons. Every email you write after that already looks like your packaging.

  3. Wed

    Start with two flows

    The welcome series for new subscribers and the repeat purchase nudge for first-time buyers.

  4. Thu

    Build one refill reminder

    Take your best-selling category, set the wait to how long a bottle lasts, and write one short email.

  5. Fri

    Ask about skin type

    Add the question to your sign-up form with four or five answers. Keep it to one question.

  6. Weekend

    Plan the gifting weeks

    Put your gift sets in a campaign, send it to customers with two or more orders first, and to the rest a few days later.

Before you start

  • Shopify and WooCommerce

    Customers, orders and products sync from your store, with 24 months of past orders.

    Explore
  • Moving from Klaviyo or Mailchimp

    On Growth and Scale we move your contacts, rebuild your flows and warm up your domain with you.

    Explore
  • Your customers’ data stays in the EU

    Hosted in Germany and sent from Ireland. Every service outside the EU is listed.

    Explore

FAQ

Questions from beauty shops

Can I remind customers when a product is about to run out?

Yes. Start from the ready-made replenishment flow, or build your own. Start a flow when an order is placed, split on the category, wait as long as the product lasts and send the reminder. You can also build a segment of everyone whose next order is due within a week.

Can I collect skin type and use it?

Yes. Add a dropdown or choice question to a sign-up form. The answer is saved on the contact, and segments can filter on it, like everyone with sensitive skin.

Will a code go to someone who would have reordered anyway?

Less often. The repeat purchase nudge and the win-back flow only send their code if no order has come, and they stop the moment one does.

Do you work with subscription or loyalty apps?

Not today. We sync customers, orders and products from Shopify and WooCommerce, and nothing from subscription, loyalty or reviews apps. If you rely on one of those, ask us before you move.

Where do you keep my customer data?

In the EU. Contacts and orders are stored in Germany and emails go out from Ireland. AI writing is the exception: a brief you give it is processed in the United States.

Ready for the second order?

Connect your store and have the welcome series and the repeat purchase nudge running this week.

14-day free trial with every feature. No card needed.