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Privacy policy

What we collect about you when you visit our site or use Atomiq, why we need it, how long we keep it and how to get it changed or deleted.

Last updated: 12 November 2026

01Who we are

In shortAtomiq is run by one company, which is responsible for the data described here.

Atomiq is an email marketing service for online shops, operated by MARSA Agency d.o.o. (MARSA Agency društvo s ograničenom odgovornošću za marketing i poslovni razvoj), Ulica Hrvatske Republike 17B, 31000 Osijek, Croatia, registered with the Commercial Court in Osijek under MBS 030263285, OIB 53873550189. In this policy “Atomiq”, “we” and “us” mean that company.

For anything in this policy, write to dinko@marsa.agency.

02Which data this policy covers

In shortThis covers you as a visitor or a customer of Atomiq. If a shop emailed you through Atomiq, the shop is in charge of your data.

We handle personal data in two different roles.

  • As controller, for people who visit our website, sign up for Atomiq, use it as members of a shop’s team, or pay for it. This policy describes that data.
  • As processor, for the contacts a shop keeps in Atomiq: its subscribers and customers. The shop decides what it collects and why, and its own privacy policy applies. We handle that data only on the shop’s instructions, under our Data processing agreement.

Received an email from a shop that uses Atomiq?

Every marketing email sent through Atomiq has an unsubscribe link that takes effect at once. To see, correct or delete what a shop holds about you, contact the shop: it can export or erase your profile in Atomiq. If you cannot reach the shop, write to us and we will pass your request on.

03What we collect

When you create and use an account

  • Your name, email address and password. We store the password only as an Argon2 hash.
  • If you sign in with Google: your Google account’s email address and its user ID. We ask Google only for your basic profile and email address.
  • If you turn on two-factor sign-in: the authenticator secret (encrypted) and your recovery codes (hashed).
  • For each signed-in session: the IP address and browser details (user agent) it came from, so you can review and end sessions and we can spot misuse.
  • Your shop’s details: name, website, store platform, sending domain and brand settings.
  • What you do in the account that changes it: settings, team invitations, API keys, erasures and suppression changes are written to an audit log with who did it and when.

When you pay

Payments are taken by Paddle, which acts as the seller of record (see “Who we share data with”). Paddle collects your card or other payment details; we never see them. We keep your plan, subscription status and the customer reference Paddle gives us.

When you use AI features

The briefs you write and the content you ask the assistant to work on (campaign, email and flow content, and the aggregate figures it looks up, such as how many contacts are in a segment) are sent to our AI provider to produce a draft. The prompts and the results are saved in your account so you can come back to them.

When you connect AI apps

If you connect an AI app such as Claude, ChatGPT or Cursor to your account, it can read what you allowed when you signed in: reports, campaigns, flows, segments and emails, and contact details only if you allowed them. With “Read and draft” access it can also save drafts, which wait in your Assistant until someone applies them, and, when you ask, send a test of an email to your own address; it never sends to your contacts, schedules or deletes anything. We keep the connection (which app, who connected it and what it may do) and a log of each request it makes: the tool used, when, whether it worked and how long it took, but not what was asked or answered. If an app finds a task it has no tool for, it may send us a short description of the task, after asking you, so we can decide what to build next; it is told to leave out names, email addresses and copied content. You can see and disconnect every app under Settings → Connected apps.

If you add another service’s app for the assistant to read (Settings → Connected apps → Apps your assistant can read), the assistant sends that service the lookups it makes there, such as a search term. Its sign-in token is stored encrypted.

When you visit our website

Our website uses no analytics, advertising or tracking cookies, and no third-party scripts that follow you. Our web server records requests (IP address, page, time, browser) to keep the service running and secure.

04Why we use it, on what basis, and for how long

In shortWe use your data to run your account, keep it secure, bill you and meet our legal duties, and we delete it on a schedule.

PurposeDataLegal basis (GDPR)How long we keep it
Providing your account and the serviceAccount, shop and content dataContract (Art. 6(1)(b))While your account is open, then 30 days after it closes
Keeping accounts secure: sessions, two-factor sign-in, audit log, rate limitsSession IP and user agent, audit entriesLegitimate interest in security (Art. 6(1)(f))Sessions: deleted 30 days after they end. Audit log: 1 year
Billing and subscriptionsPlan, status, Paddle customer referenceContract; legal obligation for accounting records (Art. 6(1)(c))As long as accounting law requires: 11 years (Croatian Accounting Act)
AI drafting and the assistantBriefs, content, prompts and resultsContract (Art. 6(1)(b))Saved with your account until you delete them or the account closes
Connected AI appsConnections, their access, the request log (tool, time, result, duration), and reports of tasks an app had no tool forContract (Art. 6(1)(b)); legitimate interest in security for the log (Art. 6(1)(f))Request log and reports: 90 days. Connections: until you disconnect them or the account closes
Service emails: verification, password resets, alerts, billing noticesName, email addressContract (Art. 6(1)(b))Sent records kept 1 year
Answering you when you write to usYour message and contact detailsLegitimate interest in replying (Art. 6(1)(f))2 years after the conversation ends
Running and protecting the websiteServer request logsLegitimate interest in security (Art. 6(1)(f))14 days
Backups of the serviceEverything aboveAs for the original dataRolling: each backup is deleted after 7 days

Import files and their error reports are deleted after 30 days. We do not sell personal data, and we do not use your data or your contacts’ data to train AI models.

05Who we share data with

In shortOnly the providers that run the service, each named on our sub-processor list, and Paddle for payments.

We use a small number of providers to host and run Atomiq. Each is bound by a data processing agreement and handles data only to provide its service to us. The current list, with what each one does and where, is on our Sub-processors page.

  • Hosting, database and file storage: Hetzner Online GmbH, Germany.
  • Email delivery: Amazon Web Services (Amazon SES), in the EU (Ireland).
  • AI drafting and the assistant: Google (the Gemini API), United States.
  • Sign in with Google, if you choose it: Google.

An AI app you connect, and a service you add for the assistant to read, are not our providers: you choose them, and what they receive is handled under your own agreement with them and their privacy policy.

Paddle.com Market Limited (United Kingdom) sells Atomiq subscriptions to you as merchant of record: it handles checkout, payment, invoices, VAT and refunds, and is responsible for that data under its own privacy policy.

We may disclose data where the law requires it, for example to a court or authority with a valid order, and to advisers bound by confidentiality. If the business is sold, data would pass to the buyer under this policy, and we would tell you first.

06Where your data is kept and transfers outside the EU

Atomiq’s database, files and backups are held in Germany. Data leaves the European Economic Area only where a feature needs it:

  • AI features send the content you ask about to Google in the United States. Google LLC is certified under the EU–US Data Privacy Framework; the European Commission’s Standard Contractual Clauses also apply.
  • Paddle is in the United Kingdom, which the European Commission recognises as giving adequate protection.
  • An AI app you connect receives what it reads wherever its provider runs it, often in the United States.

If you do not want content sent to the AI provider, do not use the AI features; nothing is sent unless you ask for a draft or open the assistant.

07How we protect it

  • Every connection to Atomiq is encrypted with HTTPS.
  • Passwords are hashed with Argon2; store credentials and two-factor secrets are encrypted with AES-256-GCM.
  • Each shop’s data is kept apart inside the database by row-level security, enforced for every query the application makes.
  • Two-factor sign-in with an authenticator app, and team roles (owner, admin, editor, viewer) that limit who can do what.
  • The database and internal services are not reachable from the internet.

Our Security page describes these measures in more detail.

08Your rights

In shortYou can see, correct, export or delete your data, and object to how we use it. Write to us and we answer within a month.

Under the GDPR you have the right to:

  • access the data we hold about you and get a copy;
  • have inaccurate data corrected;
  • have your data erased where we no longer need it or have no basis to keep it;
  • restrict how we use it while a complaint is resolved;
  • receive data you gave us in a portable format;
  • object to uses based on our legitimate interests;
  • withdraw consent at any time, where we rely on it.

You can correct your details in your account settings. For everything else, write to dinko@marsa.agency. We answer within one month, and may ask you to confirm your identity first.

You may also complain to a data protection authority, in particular in the EU country where you live or work. Our lead authority is the Croatian Personal Data Protection Agency (AZOP).

09Cookies

On our website and in the app

We set only cookies the site needs to work. None of them track you across other sites, and none are set by third parties.

CookieWhat it doesHow long
atomiq_atKeeps you signed in (access token)Until it expires, minutes
atomiq_rt, atomiq_refreshRenews your sign-in without asking for the password again30 days
atomiq_g_state, atomiq_g_verifier, atomiq_g_nextSecures a “Sign in with Google” round tripMinutes
NEXT_LOCALERemembers the language you chose1 year
sb_collapsedRemembers whether the app sidebar is collapsed1 year

On shops that use Atomiq sign-up forms

A shop that installs Atomiq’s sign-up forms on its website sets first-party cookies on its own domain, under its own cookie notice: __bst_id (recognises a returning subscriber, up to 400 days), __bst_opt (records an opt-out), __bst_aos (limits how often a visit is reported) and form cookies that stop a pop-up showing again after you closed it or signed up.

10Emails sent with Atomiq

When a shop sends you an email through Atomiq, the email may record when it is opened and which links are clicked, so the shop can see what works. Opens record the time and a shortened description of the email program; we do not store your IP address for this.

Emails that use a Google web font ask Google’s font service for the font file when they are displayed, so your email program contacts Google directly.

11Children

Atomiq is a service for businesses. It is not meant for anyone under 16, and we do not knowingly collect their data.

12Changes to this policy

When we change this policy we update the date at the top. If a change affects how we use your data in a meaningful way, we tell account owners by email before it takes effect.