Atomiq for home & living
Email for furniture, lighting and homeware shops on Shopify and WooCommerce. Big baskets followed up by email and by your team, care guides that wait for the delivery, and the cushions offered once the sofa has arrived.
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Flows
Six of the twenty-one ready-made flows, in the order a customer meets them. Furniture is bought slowly and delivered slowly, so set each wait to your own lead times.
Where our oak comes from
A hello, then how your pieces are made and by whom, then a first-order code for those who have not bought. Few people order a table from the first email, and the series does not expect them to.
The dining table, up close
Each open and click raises a contact’s lead score. When it crosses the line, they are tagged, your team is told, and one email shows the piece worth a closer look.
Your sofa is still in the basket
Large baskets get a reminder, a code a day later and a heads-up to your team. A call about fabric samples can do what a code cannot. Smaller baskets get the reminder only.
Before your sofa arrives
Thanks at once, then a care guide, then a review request. Move both waits past your delivery time: a review asked for before the sofa arrives is an email wasted.
Cushions for the new sofa
One email with what goes with it: cushions for the sofa, a lamp for the side table. Ten days is the default. For furniture, wait until it has been lived with.
New for autumn: lamps and throws
A home is furnished over years, not weeks. Move the wait from 60 days to six months, then a hello, what is new, and a code, stopping when they order again.
Big baskets
High-value cart recovery splits abandoned baskets by value. The line starts at the order value four in five of your orders stay under, and you can move it. Above it, your team hears when a reminder and a code have not brought the order back.
Segments
Ask one question at sign-up and the answer is saved to the contact. Combine it with average order value and how long since the last order, and the lighting campaign goes to the people redoing a living room.
Campaigns
Furniture sells in context. Build a campaign around one room, in your fonts and colours, with product blocks filled from your catalogue. Send it to the people who told you that is the room they are on.
Pairings
The second order from a home shop is rarely the same thing again. It is what goes with the first, once the first has arrived. Split the cross-sell flow on the category bought and give each branch its own wait.
Example pairings and waits. Set them to your range and to how long your deliveries take.
A first week, the way we would set it up. It is not a customer story: those come when shops let us tell theirs.
Shopify or WooCommerce. With 24 months of orders in, the line for a big basket is set from your own order values.
The high-value version. Check the line, and decide who on your team gets the heads-up.
Move the care guide and the review request past your longest delivery time.
Split cross-sell on what was bought: sofas to cushions, beds to bed linen, each with its own wait.
One question on the sign-up form. It decides which room campaign each person gets.
Pick a room, choose six pieces that belong together, and schedule it for the people working on it.
FAQ
Yes. The high-value cart recovery flow alerts your team when a large basket has had a reminder and a code and there is still no order. The line for large starts at the order value four in five of your orders stay under, and you can change it.
Only if you keep the default waits. The post-purchase flow starts from the order, not the delivery, so set the care guide and the review request to land after your usual delivery time. Where your carrier reports deliveries to your store, the order-delivered flow can send the care guide on the day the parcel arrives instead. Every wait can be changed.
Yes. A flow that starts with an order can split on the categories in it, so a sofa order gets the cushions email and a bed order gets bed linen. You choose the products in each email.
Not yet. There is no back-in-stock trigger today, and we do not pick products per person automatically. We would rather say so than have you find out after moving.
Your account, contacts and orders are hosted in Germany and your email is sent from Ireland. If you use AI writing, the brief you give it is processed in the United States.
Connect your store and have welcome and high-value cart recovery running this week.
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