Atomiq for jewellery & gifts
Email for jewellery and gift shops on Shopify and WooCommerce. A birthday asked for once and used every year, the gifting dates sent to the people they suit, and big baskets followed up with care.
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Flows
Six of the twenty-one ready-made flows, in the order a customer meets them. Each opens with its emails and timing in place, and every wait can be changed.
How each piece is made
A hello, then how your pieces are made and what from, then a first-order code for those who have not bought. A ring is chosen slowly, so the series gives them reasons to stay.
Still deciding on the ring?
Large baskets get a reminder, a code a day later and a heads-up to your team. Someone choosing an engagement ring may want to talk to a person. Smaller baskets get the reminder only.
How to care for silver
Thanks at once, then a care guide once it has arrived: how to store it, clean it and when to take it off. If it was a gift, the review request can ask how it was received.
A week to your birthday
A present on the birthday they gave you, at a friendly hour, to use within the month. Move it a week earlier and there is time to order and deliver before the day.
The winter pieces, before anyone else
Tags customers as VIPs once they reach the order count you set, so a new collection or a one-off piece reaches them first.
A year together
A year to the day after they joined, a short letter from you. No offer, just thanks.
Dates
Add a date question to your sign-up form: their birthday, or a date they buy for. The answer is saved to the contact as a date. The birthday flow sends on the day or days before, and any other date can go into a segment by month.
Segments
Ask what they are shopping for and the answer lands on the contact. Gift guides go to the gift buyers, new collections to the people buying for themselves. Add average order value and each guide can be split by budget.
Campaigns
Build each guide from your catalogue, in your fonts and colours, with photo and price filled in. Put the last order date in the email, and test two subject lines on part of the list before sending to the rest.
The gifting year
A gift shop’s year is a run of dates. Each one goes to the people it suits, early enough to order and deliver before the day.
Two sends: a gift guide a fortnight before, then the last order date for delivery in time.
Everyone subscribedMarch in the UK and Ireland, May in much of the continent. One email, a segment per country, each scheduled for its own date.
Segmented by countryRings, cufflinks and gifts for the wedding party, to the people who said at sign-up that they are planning one.
Answer on your form: a weddingAsk for a date worth remembering, such as a partner’s birthday. A segment for each month, built once, gets a reminder at the start of it.
Date falls this monthGift guides by budget, then the last order date for delivery before the 24th. Pause win-back so nobody gets two codes at once.
Gift buyers, by order valueAn example year. The dates move by country, so build the segments for the countries you sell to.
A first week, the way we would set it up. It is not a customer story: those come when shops let us tell theirs.
Shopify or WooCommerce. Customers, products and 24 months of orders come in, so spend and average order value are there on day one.
Ask for a birthday on your sign-up form. Each answer is good for a reminder every year.
Move it a week before the day, so there is time to order and deliver.
The high-value version, and decide who on your team gets the heads-up for a large basket.
A segment for each date that matters to you, split by country where the date differs.
Pick the next date on the calendar, choose pieces at three budgets and schedule it three weeks ahead.
FAQ
Yes. Add a date question to a sign-up form and the answer is saved to the contact as a date. A birthday can start the birthday flow, on the day or a set number of days before. Any other date can be used in a segment by the month it falls in.
Not yet. Flows can start from a birthday or from the day someone joined, but not from any other date on the contact. For those, a segment for the month the date falls in, sent at the start of the month, does most of the job.
Yes. Build a segment for each country, or group of countries, and schedule the campaign to each on its own date. Emails arrive at the same local hour wherever your customers are.
Yes. The high-value cart recovery flow alerts your team when a large basket has had a reminder and a code and there is still no order. The line for large is set from your own order values, and you can change it.
Your account, contacts and orders are hosted in Germany and your email is sent from Ireland. If you use AI writing, the brief you give it is processed in the United States.
Connect your store, add a date question and have the birthday flow running this week.
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