Atomiq vs Mailchimp
For shops that have outgrown a newsletter tool: flows that start from your store, segments on what people buy, and a bill that only counts contacts you can email.
14-day free trial with every feature. No card needed.
From Mailchimp’s help centre, checked 19 October 2026.
Verdict
Mailchimp is a broad marketing tool that many shops start on. Atomiq does one job, email for Shopify and WooCommerce shops, with flows built on store events and a bill that counts only the contacts you can email. If you want websites, a free plan or hundreds of integrations, Mailchimp does more.
Pricing
Mailchimp counts every contact in your audience, unsubscribed ones included. Atomiq counts active contacts: subscribed and not suppressed. Below are the Mailchimp prices its pricing page states outright, beside ours.
A month, list prices
| Feature | Atomiq | Mailchimp |
|---|---|---|
| Cheapest paid plan | €19Starter, 1,000 contacts | $13Essentials, 500 contacts |
| Next plan up | €39Growth, 1,000 contacts | $20Standard, 500 contacts |
| Free plan | No14-day trial | 250 contacts (Ahead)500 sends a month |
| Contacts that count | Subscribed only (Ahead) | All, unsubscribed too |
Atomiq in euros excluding VAT; Mailchimp in US dollars, checked 19 October 2026. We don’t convert currencies. Mailchimp’s page doesn’t state Essentials or Standard prices for larger lists, so we leave them out rather than guess.1
Comparison
An honest comparison. Bold marks where one side is ahead.
| Feature | Atomiq | Mailchimp |
|---|---|---|
| Email marketing | ||
| Automated flows | Yes, 25 store-triggered templates | Yes, from Essentials4 steps on Essentials; none on Free |
| AI writing | On every plan (Ahead)Credits monthly | From Standard |
| Websites and landing pages | No | Yes (Ahead) |
| SMS | No | As an add-on (Ahead) |
| Account and data | ||
| Billed on | Subscribed contacts (Ahead) | All contacts, unsubscribed too |
| Free plan | No14-day trial | Yes (Ahead)250 contacts |
| Integrations | Shopify, WooCommerce, CSV | Hundreds (Ahead) |
| Prices in | Euros, excl. VAT | 16 currencies, euros included (Ahead) |
| Hosted in | The EU, for every account (Ahead)Nuremberg, Germany | United StatesUnder the EU-US Data Privacy Framework |
It is broader than ecommerce, and some of that may matter to you.
Up to 250 contacts and 500 sends a month, free. Atomiq has a 14-day trial, then a paid plan.
Mailchimp connects to far more apps. Atomiq connects to Shopify, WooCommerce and CSV imports.
Mailchimp builds websites and landing pages too. Atomiq is email, with sign-up forms and pop-ups.
Mailchimp bills in 16 currencies. Atomiq bills in euros.
Both come with Mailchimp Premium.
Most people who run a shop have used Mailchimp. Atomiq is new.
What’s different
Welcome, abandoned cart, post-purchase, win-back and eleven more flows start from what happens in your shop, like a cart left or an order placed. Each one opens with its emails, waits and conditions in place.
What you pay for
Unsubscribed and suppressed contacts stay in your account with their history, and don’t count towards your plan. Your data is hosted in Germany and your emails leave from Ireland.
Switching
We move your contacts, consent and suppressions, rebuild your flows and templates, and warm up your sending domain before your first campaign.
Timeline is illustrative; your plan is agreed on the kickoff call.
FAQ
Mailchimp’s paid plans start lower: $13 a month on Essentials, for up to 500 contacts. Atomiq starts at €19 on Starter, for up to 1,000. Mailchimp also counts unsubscribed contacts in your bill and Atomiq doesn’t, so a list with many unsubscribes reaches Mailchimp’s higher tiers sooner.
Yes. Mailchimp’s help centre says subscribed, unsubscribed and non-subscribed contacts are all included in your contact count. Atomiq bills on active contacts only: subscribed and not suppressed.
Websites and landing pages, SMS, a free plan, and hundreds of integrations. Atomiq is email for online shops, connected to Shopify, WooCommerce and CSV imports.
In the United States. Mailchimp transfers EU data there under the EU-US Data Privacy Framework, with standard contractual clauses as a fallback. Atomiq hosts every account in Nuremberg, Germany.
On Growth and Scale we do it with you, free: we import your contacts with their consent and suppressions, rebuild your flows and templates, and warm up your sending domain before your first campaign.
Email, name, phone, language, time zone, country and consent. Custom profile properties don’t come across yet. Flows and templates are rebuilt by our team, not copied automatically, and you check them before they go live.
About two weeks, and about an hour of your time across them: the kickoff call, your exports, the DNS records and a review of the rebuilt flows.
Not if each flow runs in one place at a time. We switch flows over one by one and turn the old version off the same day.
A contact you can email: subscribed and not suppressed. Unsubscribed and bounced contacts stay in your account and are not counted.
Start the trial, and we’ll plan the move from Mailchimp with you.
14-day free trial with every feature. No card needed.